SMS marketing is being used by hotels to improve their customer service and increase hotel and restaurant bookings. It's crucial that hotels maintain a relationship with their customers in the hope that that they will repeat their booking. A quick text after departure is a courtesy gesture, which will build loyalty and show the customer you appreciate their business.
Further communication can be made with special offers and discounts promotions, encouraging clients to return to the hotel. As an internal communication tool, texting can also improve communication with staff, with a quick text reaching numerous members of staff in one hit. Perfect for getting messages out to a groups of people quickly.